Free AMA PCM Exam Questions

Become AMA Certified with updated PCM exam questions and correct answers

Page: 1 / 64

Total 320 Questions | Updated On: Nov 12, 2024

Add To Cart

Question 1

Which of the following best describes a lagged effect?

A : It is a delayed response to a marketing communication campaign exhibited by customers.

B : It occurs when consumers mention a specific brand name first when they are asked about a product or service.

C : It occurs when consumers indicate they know the brand when the name is presented to them.

D : It refers to a potential customer’s inability to recognize or recall that a brand name belongs to a certain product category

E : It is any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium.

Answer: A

Question 2

Mars Clothing offers a ""buy one, get one free"" offer on select clothing items and a 20 percent discount on all perfumes. These type of offers are known as a(n)

A : premiums

B : samplings

C : coupons

D : deals

E : sweepstakes

Answer: D

Question 3

_____ are small, full-line discount stores that offer a limited merchandise assortment at very low prices.

A : Category specialists

B : Specialty stores

C : Extreme value retailers

D : Supermarkets

E : Department stores

Answer: C

Question 4

A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?

A : Check whether the warranty issued by Ankam clearly specifies that certain parts are not covered by the warranty.

B : Collect information on all malfunctions and check the list of malfunctioning parts against the warranty to verify if the complaint is true.

C : Conduct tests of Ankam's products under various conditions and identify the conditions under which they break down.

D : Interview each of the complainants to find out about their use of Ankam's products.

E : Advise Ankam on the measures it could adopt until the investigation is complete.

Answer: A

Question 5

X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

A : Brand awareness

B : Brand dilution

C : Brand parity

D : Brand extension

E : Brand loyalty

Answer: A

Page: 1 / 64

Total 320 Questions | Updated On: Nov 12, 2024

Add To Cart