Free AMA PCM Exam Questions

Become AMA Certified with updated PCM exam questions and correct answers

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Total 320 Questions | Updated On: Mar 28, 2025

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Question 1

Which of the following is a feature of using an Internet marketing channel?

A : It reduces a company's ability to personalize products.

B : It limits a firm's market presence.

C : It removes the need for other channels of distribution.

D : It reduces the need to spend money on marketing.

E : It enables companies to offer individualized offerings.

Answer: E

Question 2

Which of the following is a source of quantitative research?

A : In-depth interviews

B : Social media sites

C : Scanner data

D : Projective techniques

E : Focus groups

Answer: C

Question 3

A grocery store checkout counter collects content relating to individual consumer purchases. When this content is organized, analyzed and interpreted, it becomes _____.

A : data

B : information

C : metadata

D : metacontent

E : samples

Answer: B

Question 4

X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

A : Brand awareness

B : Brand dilution

C : Brand parity

D : Brand extension

E : Brand loyalty

Answer: A

Question 5

A group of firms that make and deliver a given set of goods and services is known as a _____.

A : market segment

B : line extension

C : focus group

D : supply chain

E : marketing mix

Answer: D

Page: 1 / 64

Total 320 Questions | Updated On: Mar 28, 2025

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