Free AMA PCM Exam Questions

Become AMA Certified with updated PCM exam questions and correct answers

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Total 320 Questions | Updated On: Feb 19, 2025

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Question 1

Which of the following is seen in Stage 4 of the B2B buying process?

A : Metric assessment

B : Order specifications

C : Straight rebuys

D : Vendor negotiation

E : Modified rebuys

Answer: D

Question 2

Rudolf Freer Inc., an automobiles manufacturer, decides to create an all-weather golf cart. The decision is stimulated by the increasing popularity of snow-golfing. The R&D team of Rudolf develop a working model of the golf cart and simulate different weather conditions in the lab to see how the golf cart holds up. The golf cart is currently in the stage of _____.

A : alpha testing

B : beta testing

C : market testing

D : concept testing

E : idea generation

Answer: A

Question 3

X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

A : Brand awareness

B : Brand dilution

C : Brand parity

D : Brand extension

E : Brand loyalty

Answer: A

Question 4

The planning phase of the marketing plan involves

A : defining the mission and vision for the business.

B : evaluating different opportunities by engaging in segmentation, targeting, and positioning.

C : executing the marketing mix using the four Ps.

D : taking any necessary corrective actions to correct deviations from the plan.

E : evaluating the performance of the marketing strategy using marketing metrics.

Answer: A

Question 5

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

A : contribute to charities and other social causes.

B : avoid using coercion with all stakeholders.

C : avoid knowing participation in conflicts of interest.

D : listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E : disclose list prices and terms of financing as well as available price deals and adjustments.

Answer: B

Page: 1 / 64

Total 320 Questions | Updated On: Feb 19, 2025

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