Free Salesforce Marketing-Cloud-Email-Specialist Exam Questions

Become Salesforce Certified with updated Marketing-Cloud-Email-Specialist exam questions and correct answers

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Total 315 Questions | Updated On: Jul 01, 2025

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Question 1

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

A : Ensure the Nullable box is not checked for the First_Name field

B : Fill in the source data with "Valued Customer" for each blank First_Name field

C : Mark First_Name as the Primary Key

D : "Valued Customer" the Default Value for the First_Name field

Answer: D

Question 2

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

A : Any Mailing Address

B : Physical Mailing Address

C : A way to Unsubscribe

D : A link to the sender-s website

Answer: B,C

Question 3

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.

NTO wants to identify business unit in each of its links.

Which personalization string should be appended as a parameter?

A : "contactkey"

B : "subscriberis"

C : "memberid"

Answer: B

Question 4

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.

How should the automation workflow be built to accomplish this?

A : Add each Send Email activity to different steps in an automation.

B : Include a Verification activity between each step of an automation.

C : Add each Send Email activity to a single step in an automation.

Answer: C

Question 5

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A : Send both email and SMS to ensure subscribers get NTO-s messages.

B : Create one Entry Source for each messaging channel.

C : Ensure source channel Is available in subscriber data.

Answer: A

Page: 1 / 63

Total 315 Questions | Updated On: Jul 01, 2025

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