Become Salesforce Certified with updated Marketing-Cloud-Email-Specialist exam questions and correct answers
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these
emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the
remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the
emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time
developing for each environment.
What is the recommended design approach?
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber
when using a personalization string to display the First_Name field in a data extension. How can the Marketer most
easily achieve this during creation of the data extension?
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