Free Salesforce Marketing-Cloud-Email-Specialist Exam Questions

Question 1

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

A : Ensure the Nullable box is not checked for the First_Name field

B : Fill in the source data with "Valued Customer" for each blank First_Name field

C : Mark First_Name as the Primary Key

D : "Valued Customer" the Default Value for the First_Name field

Answer: D

Question 2

A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

A : Use the Import Wizard to point to rename the file on the FTP.

B : Ensure the file to be imported is in the Import Folder on the Enhanced FTP.

C : Ensure the name of the file in the Import Activity matches the file name on the FTP.

D : Change the file format from "comma separated value" to "tab delimited."

Answer: A,C

Question 3

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

A : Ensure the Nullable box is not checked for the First_Name field

B : Fill in the source data with "Valued Customer" for each blank First_Name field

C : Mark First_Name as the Primary Key

D : "Valued Customer" the Default Value for the First_Name field

Answer: D

Question 4

A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

A : A User initiated Email

B : A Simple Send Email

C : A recurring Send Schedule via Guided Send

D : A Transactional Send Classification

Answer: C

Question 5

Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc. What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? Choose 2 answers

A : Add background colors that match branding.

B : Style alt text for when images do not display automatically.

C : Use custom corporate font to match NTO brand.

D : Make the email completely image based.

Answer: B,D