Become Salesforce Certified with updated Marketing-Cloud-Account-Engagement-Consultant exam questions and correct answers
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A
Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails
when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely
inside of Marketing Cloud Account Engagement.
How should this workflow be automated?
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a
particular form for a high-value white paper. They want to ensure prospects who complete this form are sent
down a particular path in the nurture program.
How should this be set up?
Which is true about Marketing Cloud Account Engagement API limits
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't
understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a
service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The
LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied
customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
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