Free CIPS L5M6 Exam Questions

Become CIPS Certified with updated L5M6 exam questions and correct answers

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Total 122 Questions | Updated On: Feb 19, 2025

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Question 1

According to studies completed by Reeves, Moose and Venema in 2014, which of the following was proven to be true with regards to the BCG matrix?

A : companies nowadays have more 'cash cow' items than in the past

B : oducts move through the four quadrants faster nowadays than in the past

C : ere is a higher correlation between share leaders and profit leaders nowadays than in the past

D : ere is a longer time between innovation and adoption nowadays than in the past

Answer: B

Question 2

According to Porter's 5 Forces, supplier power is strong in industries where which of the following is true? Select THREE

A : substitutes are available

B : pplier's customers are fragmented

C : itching costs are low

D : rward integration is possible

E : product is undifferentiated

Answer: A,B,D

Question 3

Which of the following will you put into box 4?

A : reat of New Entrants - Low

B : reat of Substitutes - Low

C : rgaining Power of Buyer- Low

D : mpetitive Rivalry- High

Answer: B

Question 4

What is the purpose of a Category Board?

A : to select the Category Manager

B : approve spending over a certain amount

C : develop and implement a category strategy

D : mitigate all risks

Answer: C

Question 5

Which of the following will you put into box 6?

A : ofitability Concern

B : quidity Concern

C : Gearing Concern

D : ficiency Concern

Answer: C

Page: 1 / 25

Total 122 Questions | Updated On: Feb 19, 2025

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