Free CIMA CIMAPRA19-E03-1-ENG Exam Questions

Question 1

VWX manufactures and sells a wide range of products. All these products utilise lenses and digital imaging technologies.VWX is considering how to manage its product portfolio.
Management is concerned about two product ranges in particular: cameras and home projectors.
VWX's cameras are Single Lens Reflex (SLR) cameras featuring interchangeable lenses and provide detailed, high quality images of objects both at very close range and at considerable distances.VWX has the largest share of the camera market but the market sales are falling as people increasingly use their mobile phone handsets to take and share photographs.
VWX has a small share of the home projector market. As a consequence the range is loss making. Thehomeprojectors are used to showphotographs orfilmson large wall-sized formats. There is a growing trend for customers to buyhomeprojectors to connect tomobile phones, tabletsand games consoles to projectthecontentinto alargerimageand in order to share it.
Which THREE of the following product management strategies should VWX adopt?

A : ncel or postpone further investment spending on developing new SLR cameras.

B : marketing expenditure to try to make the camera brand to appeal to professional photographers.

C : vest in promotional campaigns to encourage people to view and share content using a VWX home projector.

D : vest in promotional campaigns intended to convince the general public of the superiority of SLR camera pictures over the images from mobile phone handsets.

E : t promotional expenditure on home projectors to seek to restore the profitability of the range.

Answer: A,B,C

Question 2

P owns an internet-based business, called GWiz. based in Country G. GWiz sells gifts, cards and flowers for a variety of occasions including birthdays, weddings and many other special events. P sources her products from a variety of partner suppliers located throughout country G. Customers' orders are delivered by third party couriers across the whole country. The GWiz website is hosted and managed by an IT specialist
P is a member of a local small business trade federation and has been asked to make a presentation to its members on her experience of running GWiz as a 'virtual organisation'.
Which of the following statements could P correctly make on the benefits of virtual organisations?
Select ALL that apply.

A : quality of the products and services offered by the partner suppliers is always guaranteed and easy to control.

B : ing partner suppliers who also supply products and services to competitors will help to increase the competitive advantage of the virtual organisation.

C : costs of operating a virtual organisation are relatively low as there is no need to operate from large premises or employ its own staff.

D : virtual organisation can look much larger than it actually is through the use of a range of partner suppliers and third party couriers.

E : ing the internet facilitates the assembly of the components that are needed to operate a virtual organisation.

Answer: A,C,D

Question 3

An organisation which exists in a fast-changing industry with managers who dislike formal planning would be best suited to using which of the following strategy models?

A : tional model

B : gical incrementalism

C : eewheeling opportunism

D : ergent approach

Answer: C

Question 4

D is aProjectManager. D has just left a meeting with the Executive Team of his Organization. D is delighted that the Executive Team has given support to D's proposal to implement a knowledge management system in the Organization.
What should be the next activity that D undertakes in this project?

A : eate a technological infrastructure of hardware and software.

B : eate database structures to store and reference knowledge

C : in the commitment of senior management to the project.

D : pulate the knowledge management system with knowledge.

Answer: A

Question 5

NNN is a logistics firm that contracts with online retailers (clients) to deliver parcels containingcustomers'purchases, to customers'home addresses. NNNholds inventory of the most frequently ordered products at its warehouses.
According to industry research, most clients require the contractors to deliver the customers their purchases soon after they place their order. They are not concerned with the environmental impact of the logistics process. They require very competitive delivery prices from their contractors.
Customer research reveals that households dislike being asked to stay at home for an entire day because logistics firms are unwilling to commit themselves to a precise delivery time. This problem has led to a small number of cases of customers arriving at the warehouses of logistics firms demanding to take their purchases away with them. Most households do not consider the environmental policies or performance of the firms they buy from.
The logistics industry is very competitive and NNN wants to protect its existing contracts and to win more. It needs to focus its resources on the 'things that must go right' in order for it to succeed.
Which THREE of the following are Critical Success Factors (CSFs) for NNN?

A : iness processes that deliver to households at the promised time + or - 15 minutes.

B : horter average time between receipt of an instruction from its client and delivery to the customer.

C : rehouses in areas of lowest feasible operating cost.

D : car park and waiting room for customers at each warehouse.

E : comprehensive policy on emissions and Corporate Social Responsibility (CSR).

Answer: B,C,D