Free CIMA CIMAPRA19-E03-1-ENG Exam Questions

Question 1

VWX manufactures and sells a wide range of products. All these products utilise lenses and digital imaging technologies.VWX is considering how to manage its product portfolio.
Management is concerned about two product ranges in particular: cameras and home projectors.
VWX's cameras are Single Lens Reflex (SLR) cameras featuring interchangeable lenses and provide detailed, high quality images of objects both at very close range and at considerable distances.VWX has the largest share of the camera market but the market sales are falling as people increasingly use their mobile phone handsets to take and share photographs.
VWX has a small share of the home projector market. As a consequence the range is loss making. Thehomeprojectors are used to showphotographs orfilmson large wall-sized formats. There is a growing trend for customers to buyhomeprojectors to connect tomobile phones, tabletsand games consoles to projectthecontentinto alargerimageand in order to share it.
Which THREE of the following product management strategies should VWX adopt?

A : ncel or postpone further investment spending on developing new SLR cameras.

B : marketing expenditure to try to make the camera brand to appeal to professional photographers.

C : vest in promotional campaigns to encourage people to view and share content using a VWX home projector.

D : vest in promotional campaigns intended to convince the general public of the superiority of SLR camera pictures over the images from mobile phone handsets.

E : t promotional expenditure on home projectors to seek to restore the profitability of the range.

Answer: A,B,C

Question 2

PPP is a state owned national railway operator. It has many divisions, each focusing on specific areas of the country.
PPP's mission statement is 'to provide a safe, punctual and reliable public transport service at lowest cost to its passengers and the government'.
Which THREE of the following divisional performance measures should PPP adopt?

A : turn on investment (ROI)

B : vel of carbon emissions

C : rcentage of trains arriving within 2 minutes of scheduled time

D : t per passenger mile

E : mber of accidents or near misses each month

Answer: A,C,D

Question 3

HHH is an international distribution company which operates a number of large distribution warehouses. HHH employs over 10,000 staff who operate the warehouses 24 hours per day and process over 500,000 packages and parcels each day. HHH operates in a highly competitive market and the senior management team recognize the importance of focusing upon its Critical Success Factors (CSF's). However, some senior managers are confused as to the difference between CSF's and Key Performance Indicators (KPI's).
Which of the following are Critical Success Factors for HHH? (Choose all that apply.)

A : rcentage of stock damaged.

B : rket share percentage.

C : tomer satisfaction.

D : ntinual maintenance of warehouse facilities.

E : me taken to load and unload deliveries.

F : ficient staff planning systems.

Answer: B,C

Question 4

P owns an internet-based business, called GWiz. based in Country G. GWiz sells gifts, cards and flowers for a variety of occasions including birthdays, weddings and many other special events. P sources her products from a variety of partner suppliers located throughout country G. Customers' orders are delivered by third party couriers across the whole country. The GWiz website is hosted and managed by an IT specialist
P is a member of a local small business trade federation and has been asked to make a presentation to its members on her experience of running GWiz as a 'virtual organisation'.
Which of the following statements could P correctly make on the benefits of virtual organisations?
Select ALL that apply.

A : quality of the products and services offered by the partner suppliers is always guaranteed and easy to control.

B : ing partner suppliers who also supply products and services to competitors will help to increase the competitive advantage of the virtual organisation.

C : costs of operating a virtual organisation are relatively low as there is no need to operate from large premises or employ its own staff.

D : virtual organisation can look much larger than it actually is through the use of a range of partner suppliers and third party couriers.

E : ing the internet facilitates the assembly of the components that are needed to operate a virtual organisation.

Answer: A,C,D

Question 5

D is aProjectManager. D has just left a meeting with the Executive Team of his Organization. D is delighted that the Executive Team has given support to D's proposal to implement a knowledge management system in the Organization.
What should be the next activity that D undertakes in this project?

A : eate a technological infrastructure of hardware and software.

B : eate database structures to store and reference knowledge

C : in the commitment of senior management to the project.

D : pulate the knowledge management system with knowledge.

Answer: A