Free CIMA CIMAPRA19-E03-1-ENG Exam Questions

Question 1

VWX manufactures and sells a wide range of products. All these products utilise lenses and digital imaging technologies.VWX is considering how to manage its product portfolio.
Management is concerned about two product ranges in particular: cameras and home projectors.
VWX's cameras are Single Lens Reflex (SLR) cameras featuring interchangeable lenses and provide detailed, high quality images of objects both at very close range and at considerable distances.VWX has the largest share of the camera market but the market sales are falling as people increasingly use their mobile phone handsets to take and share photographs.
VWX has a small share of the home projector market. As a consequence the range is loss making. Thehomeprojectors are used to showphotographs orfilmson large wall-sized formats. There is a growing trend for customers to buyhomeprojectors to connect tomobile phones, tabletsand games consoles to projectthecontentinto alargerimageand in order to share it.
Which THREE of the following product management strategies should VWX adopt?

A : ncel or postpone further investment spending on developing new SLR cameras.

B : marketing expenditure to try to make the camera brand to appeal to professional photographers.

C : vest in promotional campaigns to encourage people to view and share content using a VWX home projector.

D : vest in promotional campaigns intended to convince the general public of the superiority of SLR camera pictures over the images from mobile phone handsets.

E : t promotional expenditure on home projectors to seek to restore the profitability of the range.

Answer: A,B,C

Question 2

P owns an internet-based business, called GWiz. based in Country G. GWiz sells gifts, cards and flowers for a variety of occasions including birthdays, weddings and many other special events. P sources her products from a variety of partner suppliers located throughout country G. Customers' orders are delivered by third party couriers across the whole country. The GWiz website is hosted and managed by an IT specialist
P is a member of a local small business trade federation and has been asked to make a presentation to its members on her experience of running GWiz as a 'virtual organisation'.
Which of the following statements could P correctly make on the benefits of virtual organisations?
Select ALL that apply.

A : quality of the products and services offered by the partner suppliers is always guaranteed and easy to control.

B : ing partner suppliers who also supply products and services to competitors will help to increase the competitive advantage of the virtual organisation.

C : costs of operating a virtual organisation are relatively low as there is no need to operate from large premises or employ its own staff.

D : virtual organisation can look much larger than it actually is through the use of a range of partner suppliers and third party couriers.

E : ing the internet facilitates the assembly of the components that are needed to operate a virtual organisation.

Answer: A,C,D

Question 3

Which of the following is adirectexternal change trigger?

A : powerful competitor forcing an Organization to cut its prices.

B : general increase in the use of the Internet by society.

C : introduction of new environmental protection policies by the government.

D : economic recession in an Organization's home country.

Answer: A

Question 4

JJJ is a publically quoted advertising agency. JJJ's competitive advantage is based on the expertise of its staff and its reputation in digital media advertising. JJJ has robust systems to protect its intellectual property. These include patents and copyrights. JJJ has also restricted access for most of its staff to its most sensitive data, such as studies of its customers' profitability.
JJJ's new Managing Director, Z, is concerned that when staff leave JJJ, the company loses whatever tacit knowledge they possess. These losses also impact on JJJ's reported profits. In order to remedy the losses of knowledge and the reduced profits Z wants to introduce a knowledge management strategy.
Which of the following steps support the introduction of a knowledge management strategy? (Choose all that apply.)

A : hould set a target for reported profit.

B : J needs to acquire and install appropriate hardware and software.

C : J should unfreeze current habits and standard operating procedures.

D : J should convince staff of the benefits of sharing their tacit knowledge.

E : hould gain the support of the Board of Directors.

F : J should integrate knowledge management and management accounting.

Answer: A,D

Question 5

ABC is an online bank which has just reported substantial trading losses. It has received advice from a leading business consultancy that it should implement the following two strategies:
1. Take advantage of its reputation and brand image by entering a new industry.
2. Update all its networks to fifth generation (5G) as soon as possible. Which TWO of the following strategies has ABC been advised to implement?

A : tainable strategy

B : undational strategy

C : nsumer strategy

D : rporate strategy

E : hical strategy

F : nctional or operational strategy

Answer: A,D