Become IIBA Certified with updated CBDA exam questions and correct answers
The analytics team is identifying research questions to address a business problem. The business analysis
professional reminds the
team that the most important dimension to consider is the:
A pharmaceutical company is conducting research to determine whether a new medicine in development is
more successful in reducing the pain associated with rheumatoid arthritis then their current drug in the market.
A group of volunteers are selected for the research. One set of participants is provided the existing drug while
a second set of participants is given the new drug.Which technique is being applied?
The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to
determine if it will help to increase sales. They are interested in piloting the campaign to determine which day
of the week will improve sales the most.
The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data
is collected and provided to a team for analysis. What concern might the analytics team have regarding data
quality across cities?
While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of
records are missing values. Which activity would the analyst perform in order to use this dataset?
A consumer products company gained popularity with increased growth and brand recognition with one of its
products. Although they have a loyal customer base and past year’s performance results have shown steady
growth, the Senior Leadership team wants to keep product leadership as their primary strategic priority.What
would be their primary goal?
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