Become IIBA Certified with updated CBDA exam questions and correct answers
The results for a certification exam were revealed in percentage and percentile. How would you infer the
results for an attendee at: 75%, 90th percentile?
The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to
determine if it will help to increase sales. They are interested in piloting the campaign to determine which day
of the week will improve sales the most.
The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data
is collected and provided to a team for analysis. What concern might the analytics team have regarding data
quality across cities?
An analyst is looking at a particular dataset that includes the scores across all 8th grade students, across three
schools. The analyst is trying to determine which type of statistics average to use to best represent the results.
On looking through the dataset, the analyst has identified a few extreme outliers. As a result, the analyst was
led to use the following type of average:
Based on the results of a recently completed analytics initiative, the Human Resource department for a major
department store implemented a change to its hiring practice to address the attrition rates of its sales
associates. The new policy stated that candidates applying for sales positions must possess at least 3 years of
relevant sales experience to be considered. After implementing the change, attrition rates are 10% higher and
management is frustrated. Which of the following could result in this outcome?
An analyst at a phone manufacturing company is preparing a dashboard for Senior Executives that will cover
past year's performance. It will be used in the upcoming senior leadership team meeting to make strategic
decisions for the new year. While analyzing the data, the analyst found a lot of interesting revelations related
to performance. What should the analyst keep in mind when preparing the Executive dashboard?
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