Free IIBA CBDA Exam Questions

Interested in building out the analytics capability based on the positive results obtained by past analytics efforts, the Chief Marketing Officer (CMO) pitches the idea of using analytics to guide future decision making across the enterprise. Before allocating budget to build up an enterprise analytics practice, the decision makers should: 

A Data Dictionary is being developed for an employee database. When reviewing the data dictionary, the analyst recommends adding another primitive data element. Which element would be suggested? 

There were 7 students enrolled in the Introduction to Artificial Intelligence course. These were the student's scores from the final exam: 64, 70, 80, 80, 90, 98, 100 What is the mean and mode for the outlined scores?

There were 7 students enrolled in the Introduction to Artificial Intelligence course. The scores from the final exam were as follows: 64, 70. 80, 80, 90, 98, 100 What is the mean and median for the outlined scores?

The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to

determine if it will help to increase sales. They are interested in piloting the campaign to determine which day

of the week will improve sales the most.

The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data

is collected and provided to a team for analysis. What concern might the analytics team have regarding data

quality across cities?