Free IIBA CBDA Exam Questions

The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to

determine if it will help to increase sales. They are interested in piloting the campaign to determine which day

of the week will improve sales the most.

The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data

is collected and provided to a team for analysis. What concern might the analytics team have regarding data

quality across cities?

A consumer products company gained popularity with increased growth and brand recognition with one of its products. Although they have a loyal customer base and past year’s performance results have shown steady growth, the Senior Leadership team wants to keep product leadership as their primary strategic priority.What would be their primary goal?

A Human Resource manager recently learned that their competitor reduced employee attrition rates by 20% after implementing personality tests as part of their screening process. Intrigued by the idea, the manager suggests collecting data on personality tests and attrition rates over the next year. The data from this year is then analyzed to explore possible relationships. What type of analytics has the team been asked to perform? 

An analyst at a phone manufacturing company is preparing a dashboard for Senior Executives that will cover past year's performance. It will be used in the upcoming senior leadership team meeting to make strategic decisions for the new year. While analyzing the data, the analyst found a lot of interesting revelations related to performance. What should the analyst keep in mind when preparing the Executive dashboard? 

The results for a certification exam were revealed in percentage and percentile. How would you infer the results for an attendee at: 75%, 90th percentile?