Free IIBA CBDA Exam Questions

The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to

determine if it will help to increase sales. They are interested in piloting the campaign to determine which day

of the week will improve sales the most.

The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data

is collected and provided to a team for analysis. What concern might the analytics team have regarding data

quality across cities?

There were 7 students enrolled in the Introduction to Artificial Intelligence course. These were the student's scores from the final exam: 64, 70, 80, 80, 90, 98, 100 What is the mean and mode for the outlined scores?

The analytics team has been asked to assess sales data from their company's website with the hopes of providing insights to help increase online sales. It's the first time the team is looking at this specific data and they are concerned about the quality of data that has been captured. They decide to use the following approach as the next step: 

An analyst at a phone manufacturing company is preparing a dashboard for Senior Executives that will cover past year's performance. It will be used in the upcoming senior leadership team meeting to make strategic decisions for the new year. While analyzing the data, the analyst found a lot of interesting revelations related to performance. What should the analyst keep in mind when preparing the Executive dashboard? 

The analytics team is identifying research questions to address a business problem. The business analysis professional reminds the team that the most important dimension to consider is the: