Free IIBA CBDA Exam Questions

The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to

determine if it will help to increase sales. They are interested in piloting the campaign to determine which day

of the week will improve sales the most.

The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data

is collected and provided to a team for analysis. What concern might the analytics team have regarding data

quality across cities?

A Data Dictionary is being developed for an employee database. When reviewing the data dictionary, the analyst recommends adding another primitive data element. Which element would be suggested? 

An analyst is using a Data Flow Diagram (DFD) to depict the flow of data across a data security company. Which of the following is true about DFDs? 

A company wants to gauge the thoughts of their employees towards a new company product. On the 25th of March the interviewer makes a list of all employees who were at work on that day and then chooses a subset of those employees to interview. Which term describes the list of all employees present on March 25th? 

A Human Resource manager recently learned that their competitor reduced employee attrition rates by 20% after implementing personality tests as part of their screening process. Intrigued by the idea, the manager suggests collecting data on personality tests and attrition rates over the next year. The data from this year is then analyzed to explore possible relationships. What type of analytics has the team been asked to perform?