Become IIBA Certified with updated CBDA exam questions and correct answers
A consumer products company gained popularity with increased growth and brand recognition with one of its
products. Although they have a loyal customer base and past year’s performance results have shown steady
growth, the Senior Leadership team wants to keep product leadership as their primary strategic priority.What
would be their primary goal?
The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to
determine if it will help to increase sales. They are interested in piloting the campaign to determine which day
of the week will improve sales the most.
The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data
is collected and provided to a team for analysis. What concern might the analytics team have regarding data
quality across cities?
There were 7 students enrolled in the Introduction to Artificial Intelligence course. These were the student's
scores from the final exam: 64, 70, 80, 80, 90, 98, 100
What is the mean and mode for the outlined scores?
An analytics team employed at a leading credit card company is utilizing data analytics to identify unusual credit card purchases. They have created the following visual. How many extreme outliers exists in this dataset?

A company wants to gauge the thoughts of their employees towards a new company product. On the 25th of
March the interviewer makes a list of all employees who were at work on that day and then chooses a subset
of those employees to interview. Which term describes the list of all employees present on March 25th?
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