Free Salesforce AI-Associate Exam Questions

Sophie, a sales analyst at a major electronics company, is concerned about sudden spikes and drops in sales that aren’t aligned with typical seasonal trends. She believes that understanding these unusual patterns can provide insights into potential market changes or internal issues.

Which AI capability in CRM should Sophie utilize to detect these irregularities effectively?

An online tutoring platform employs a machine learning model to match students with tutors. The model uses data such as student’s past performance, learning style, and first language.

What ethical concern might arise if the model overly emphasizes the student’s first language?

A retail company uses Salesforce’s AI tools for personalized customer advertisements. They find that certain demographic groups receive fewer promotional offers than others, which wasn’t an intentional design.

Which Salesforce’s Trusted AI principle is the company neglecting?

Sophia, a marketing analyst, wants to leverage Salesforce AI to predict the success of upcoming marketing campaigns. Post-deployment, she finds that the model’s predictions don’t align with the actual campaign results.

What could be a pivotal data quality concern causing this mismatch?

A pharmaceutical company uses an AI algorithm to identify potential patients for a new drug trial. After patient selection, some are puzzled about their selection as they don’t suffer from the ailment the drug treats.

Which ethical challenge related to the lack of transparency in AI best describes this situation?