Free Adobe AD0-E502 Exam Questions

Become Adobe Certified with updated AD0-E502 exam questions and correct answers

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Total 416 Questions | Updated On: Jan 29, 2026

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Question 1

Which key performance indicator (KPI) measures the number of times users clicked on an ad divided by the number of times it was shown?

A : CPA (Cost per Acquisition)

B : CTR (Click-Through Rate)

C : Conversion Rate

D : CPM (Cost per Mille)

Answer: B

Question 2

When analyzing campaign performance, which metric measures the number of times an ad was displayed on a web page?

A : Cost per click

B : Click-through rate

C : Impressions

D : Conversion rate

Answer: C

Question 3

When optimizing a campaign on Adobe Advertising DSP, which of the following metrics should be monitored closely?

A : Impressions

B : CTR

C : Clicks

D : Conversions

Answer: D

Question 4

What is the primary benefit of using lookback windows in campaign setup?

A : Tracking ad placements on specific websites

B : Recording user interactions with the ad over a specified period

C : Limiting the number of times an ad is shown to the same user

D : Optimizing ad creative for different devices

Answer: B

Question 5

What is the purpose of setting up conversion tracking in a campaign?

A : Defining the ad creative for the campaign

B : Determining the target audience for the campaign

C : Setting the bid amount for ad placements

D : Measuring the effectiveness of ad placements in driving desired actions

Answer: D

Page: 1 / 84

Total 416 Questions | Updated On: Jan 29, 2026

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