Free Adobe AD0-E502 Exam Questions

Become Adobe Certified with updated AD0-E502 exam questions and correct answers

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Total 416 Questions | Updated On: Feb 07, 2026

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Question 1

Which key performance indicator (KPI) measures the number of times users clicked on an ad divided by the number of times it was shown?

A : CPA (Cost per Acquisition)

B : CTR (Click-Through Rate)

C : Conversion Rate

D : CPM (Cost per Mille)

Answer: B

Question 2

When setting up a campaign in Adobe Advertising DSP, what is the purpose of defining a bid strategy?

A : Identifying the target audience for the campaign

B : Setting a maximum budget for the campaign

C : Creating the ad creative for the campaign

D : Determining how much to pay for ad placements

Answer: D

Question 3

When analyzing campaign data, which metric helps determine the quality of website or landing page traffic generated by the ad?

A : Impressions

B : Conversion rate

C : Click-through rate

D : Bounce rate

Answer: D

Question 4

In digital advertising, what does CPA stand for?

A : Clicks per Ad

B : Cost Per Ad

C : Cost Per Action

D : Clicks Per Acquisition

Answer: C

Question 5

What is the first step to setting up a campaign in Adobe Advertising DSP?

A : Uploading creatives

B : Setting the campaign budget

C : Selecting the target audience

D : Defining the campaign goal

Answer: D

Page: 1 / 84

Total 416 Questions | Updated On: Feb 07, 2026

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